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Sex Sells! Always? No!
Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it: Sexual imagery attracts a viewer’s attention and processing resources,...
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McSkillet’s Interactive Banner From McDonald
[Click to Enlarge] I like this banner. I spent at least 90 seconds “playing” around it. This is a good example of interactive banner. Who said display advertising is going to die? Also read: A Guide...
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Deliver Hope! People Need It!
I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not...
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5 Incredible Tactics for Building Word of Mouth
Co-donate Promote donation programs that ask your customers to co-donate (or co-decide). Examples include Google’s Project 10100 in which Google is committing $10 million to implement 20 projects that...
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